Students will learn how to develop a strong marketing plan that includes market research from both primary and secondary sources. These processes will help students learn how to build a social media presence that has active followers who produce real returns and truly engage with your brand. Methods of how to create engaging imagery, live videos, and video posts will be covered as well. Details of proper image composition using the rule of thirds, resolution, and file formats will be covered. Using correct lighting for proper exposure and colour balancing will be covered. Students will also learn about analytics to determine what content is working well, and others that are not. In addition, this course covers learning proper keywords, search terms, hashtags, and other data needed to direct the right traffic to your social media accounts. We will discuss the different platforms available, and how to decide which ones will be right for you. Other topics will also include automation and how to keep posts coming out regularly and to never feel stale and recycled. The course will cover the ends and outs of social media as a tool, but also how to remain successful over a long-term marketing campaign.

This course is about utilizing social media platforms for marketing purposes. The course covers details of how to begin a plan for a marketing strategy, including making a client brief, building a target market profile, and developing a competitive analysis. In addition, the instructor will discuss the process of building user personas so that students can use them in marketing scenarios known as use cases.

Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest and many others.

What will you learn:

Our social media course includes 10 hours of training and 145 videos. Throughout the course, students will learn how to set up Google accounts, how to use Twitter, using Facebook for business and more information on why learning Facebook for a business is so important.

This course will teach students how to master Google Analytics from the basics, all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software.
Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

What you will learn:

This course includes 5 hours of training and 72 videos.
Students will learn the basic features of Google Analytics including how to create an account, implement tracking codes, analyse basic reports, and set up goals and campaign tracking.

Adobe Photoshop is the industry-standard tool for digital imaging, which makes Photoshop expertise a valuable commodity in the workplace. Learning Photoshop is also a good way to learn imaging concepts. Concepts you learn from working with Photoshop apply to other imaging tools as well (including Photoshop Elements, which has a very similar user interface and features).
The purpose of this course is to introduce basic Photoshop features and concepts so that you can use the program effectively. By the time you complete this course, you should be able to use Photoshop to open files and import images, move around images using navigation tools, understand basic imaging concepts, do basic image editing and prepare images for print and online presentations.
This course includes the following sections:

• Getting Started (Photoshop desktop, getting images into Photoshop, moving around an image, tips for using Photoshop)
• Imaging Concepts (colour modes, image size, resolution, and print size)
• Acquiring images (opening files and importing images into Photoshop)
• Editing Images (cropping, removing imperfections, adjusting contrast, correcting colours, and sharpening images)
• More Image Editing (selection techniques, layers, adding type.)
• Exporting and printing (Saving for the Web, inserting images into presentations, printing)

Adobe Illustrator is the leading graphic design tool. The industry-standard vector graphics software is used by millions of designers and artists to create everything from gorgeous web and mobile graphics to logos, icons, book illustrations, product packaging, and billboards. In addition, users can create freehand drawings, or trace and re-colour graphics to turn them into works of art.
Since Illustrator is a vector-based design software, artwork can be scaled down for mobile screens and all the way up to billboard size, while always looking crisp and beautiful.
Illustrator launches, saves, and renders effects extremely fast and allows users to reuse vector graphics and quickly access unlimited fonts. Illustrator works seamlessly with other Creative Cloud apps like Photoshop, InDesign, XD, and After Effects.
In this course you will learn the following:

• How to Incorporate a Company Name into a Logo
• Create a Flyer
• Mock-Up a Website Design
• Add Effects
• Manage Styles
• Edit Individual Characters to Create Typographic Designs

Adobe InDesign is a layout software that takes images and text and lay them out across pages. InDesign is best used for working with multiple page documents like books, magazines, brochures, portfolios and can even be used to create business cards, letterheads, posters, and flyers. Graphic designers and production artists are the primary users of this desktop publishing software. It can also be used in conjunction with other Adobe products primarily Photoshop and Illustrator.
In the InDesign course, you will be instructed by a top professional in the design industry that holds the titles of 2D Animator and Adjunct Professor of Animation and Digital Art. You will first be shown how to navigate through the InDesign work area and how to create a new document and import images. You will be introduced to “master pages”, an important tool in creating multi-page projects, then you move onto other tools like creating tables and packaging. This course will be also going through more advanced techniques and design methods as well as types of exports.

Adobe Spark Post is a program for making quick social media posts based on pre-made professional templates. Adobe Spark uses a set of three different programs including Adobe Spark Post, Adobe Spark Page and Adobe Spark Video. This program allows you to change images, graphics, text and colours in templates set up to be customized in a drag and drop method for easy modification. Adobe Spark Page is a program that allows you to make one-page web-based HTML documents that can be published to the internet. Adobe Spark Video is a simplified video creation program that allows users to produce videos for social media-based off templates and has question prompts to help you tell a story. All these programs are made to be simple to use and intuitive. They are template-based and do not require the user to be an expert in media creation.

In this course you will learn the following:

• The Three Different Programs of Adobe Spark
• Editing Content in the Programs from Templates Provided
• Introducing Your Own Content
• Using the Program as a Branding Tool for Social Media Platforms
• How to Publish Content from the Programs to the Web and Social Media

The course is intended for people who are content creators for the internet and who need fast editing capabilities to create professional looking media content

This course is designed to get you up and running with Adobe Premiere Pro. Whether you are new to Premiere Pro or just brushing up because you haven’t used it for a while, this course should help.

Most of the material should be relevant regardless of the version of Premiere Pro you are using. This course covers core Premier Pro techniques in Photoshop Creative Cloud, but the user interface is pretty consistent from one version to another. Some features may work slightly differently, but the concepts are the same.

Adobe Premiere Pro is the industry-standard tool for timeline-based editing, which makes Premier Pro expertise a valuable commodity in the workplace. The purpose of this course is to introduce basic Premiere Pro features and concepts so that you can use the program effectively. By the time you complete this course, you should be able to use Premiere Pro effectively and efficiently

This course includes the following sections:

• • Getting Started (introduction, touring Premier Pro)
  • Setting up a project(importing media, organizing media)
  • Mastering the Essentials of Video Editing (working with clips, adding transitions)
  • Motion, Sound and More (putting clips in motion, editing and mixing audio)
  • Sound and Video Effects (sweetening sound, adding effects)
  • Exporting Frames, Clips and Sequences (basic colour correction, composting techniques, creating graphics)

students will gain a basic understanding of Adobe Premiere Pro and its capabilities.
Who is this course for? People interested in working with Adobe Premiere Pro 2019

Adobe After Effects enables you to add special effects and animation to graphics-related projects. After Effects teaches you to animate, alter, and composite media using various tools and special plugins. This program is the industry-standard software for motion-graphics pros, web designers and visual effect artists for video editing. In this course, students can learn how to use After Effects without having any prior knowledge of the program so both beginners and intermediate users will benefit from this course.

Throughout the course, students will learn the very basics of the program and how to navigate the software. Following the introduction, more advanced features are introduced such as getting to know the workflow, creating a basic animation using effects, presets animating text, working with shape layers, animating a multimedia presentation and more!